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Speaking Of Mid-season Form...

I sure do love the Journal Sentinel and their tweets.

By Brewtown Andy

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Andy Lyons

Before Marquette Madness took place last night, the men's basketball team had their yearly pre-season media day for all of the local outlets. This wasn't the official Big East media day where we find out the preseason all conference team, that's next week. (Note to self: make predictions).

But it was still a chance for Buzz and the players to talk to the local media people to officially kick off the season. Michael Hunt from the Milwaukee Journal Sentinel was in attendance, of course, and he posted a story to the JS' Marquette blog that had a timestamp on it of 5pm when I saw it last night. That's completely fine. Buzz started talking around 2pm, then there was break out sessions for the players, so by the time Hunt sat down to type it out, 5pm's a perfectly reasonable if not even slightly impressive time.

Where we get into problems is the Twitter account that publishes links to the JS's content.

I believe that if you're signed in on Twitter's website, you're seeing that timestamp in your local time, and if you're not signed in, you're seeing it in Pacific time. In Central time, it should be 7:44pm.

It took the "auto-publisher" 2 hours and 44 minutes to publish the link to the story, and by the time it did, "Madness tonight" was actually "Madness 44 minutes ago."

We've seen this time and time again: the @js_goldeneagles feed linking to halftime update articles with 5 minutes left in the game, sudden sprees of links to multiple articles one right after another, and so on and so forth. How is this continuing to happen? When I hit publish on a post or schedule a post to publish at a specific time, the tweet goes out immediately! How is this not the case for the Journal-Sentinel? I'd offer the theory that the posts have to go past an editor before they are officially available, but the fact that 1) Hunt spelled Davante Gardner's first name with two E's in it and 2) that error IS STILL UP THERE THE NEXT DAY proves that Hunt doesn't have an editor for his blog posts, so that can't be the case.

The Journal-Sentinel is the paper of record in Milwaukee, for better or for worse. I don't understand why this is allowed to happen, and even worse, I don't understand why this is allowed to continue to happen. All I can do is continue to point it out when it happens and hope that someone eventually takes notice and does something about it.